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Berlin, Germany – As IFA Berlin, one of the world’s most influential consumer electronics shows, gets underway, it brings together cutting-edge hardware innovations from across the globe. This year, APEXEL is making a powerful appearance with two major AI‑powered products: the VisionMore S11 AI PTZ camera, developed by PixSmart, and the GoBirding Vision Master smart AI birding scope – both making their Kickstarter crowdfunding debut. The latter has already far surpassed its funding goal, becoming a phenomenon in outdoor hardware. Together, they showcase the limitless potential of AI optics and demonstrate the strength of Chinese smart manufacturing to a global audience.

Booth: Hall 20‑137

VisionMore S11 4K AI PTZ – A Versatile Companion for Creators

Also unveiled at IFA is the PixSmart‑developed VisionMore S11 AI PTZ Smart All‑in‑One Camera – an AI‑powered imaging productivity tool designed for live streamers, online meeting users, and content creators.

• Large‑format sensor for superior image quality – Equipped with a 1/1.3‑inch large image sensor, it delivers 4K output at 30fps and up to 60fps at 1080p. Advanced auto white balance and exposure algorithms ensure clean, crisp images and natural color reproduction even in low‑light conditions.

• Dual‑axis AI PTZ tracking – Supports intelligent face and hand tracking, with the gimbal automatically following the subject’s movement for hands‑free operation. No more constant manual adjustments during live streams, online classes, or remote meetings.

• AI‑powered virtual green screen – Built‑in AI chroma key algorithm eliminates the need for a physical green screen, allowing one‑click background replacement and significantly boosting content creation efficiency.

• Flexible magnetic mounting system – The modular magnetic mount works with desktops, monitors, and tripods, enabling quick setup right out of the box. It suits a wide range of scenarios, from home live streaming and remote meetings to online content creation.

Whether you are a creator live streaming from home or joining a cross‑border online meeting, the S11 lowers the barrier to quality imaging with AI, enabling anyone to produce professional‑looking footage with ease.

GoBirding Vision Master – Redefining Smart Birding

The Vision Master smart AI birding scope, which recently launched on Kickstarter, has received enthusiastic support from birding enthusiasts worldwide, far surpassing its crowdfunding goal and becoming a phenomenon in outdoor hardware.

It is an all‑in‑one smart birding device that combines telephoto observation, AI bird recognition, and 4K HD recording.

• Powerful optics – Equipped with a 900mm telephoto lens, 30x optical zoom, up to 120x hybrid zoom, and auto‑focus, it captures fine details of wildlife at long distances.

• Offline AI bird recognition – The device can identify over 1,500 bird species locally offline. When connected to the GoBirding App’s cloud database, the species library expands to 10,000 with approximately 95% accuracy. Even in remote areas without network coverage, you can still identify birds, making nature accessible to beginners.

• See‑and‑shoot 4K recording – Built‑in 4K imaging module lets you capture photos and videos while observing, solving the age‑old pain point of seeing birds but failing to record them. Footage can be wirelessly synced to your phone for easy storage and social sharing.

• Durable outdoor design – Constructed with rugged materials and engineered for long‑term outdoor use, it balances stability and portability to handle challenging field conditions.

From dedicated birders to nature enthusiasts, the Vision Master breaks the boundaries of traditional spotting scopes by integrating observation, identification, and recording, ensuring every trip into the wild is rewarding.

Two Products, One Vision – The Convergence of AI and Optics

On one side, the Vision Master smart birding scope for outdoor exploration; on the other, the VisionMore S11 PTZ camera for indoor creation and meetings. Though their use cases seem different, they share a common core: grounded in optical expertise and driven by AI, they lower the barrier to high‑quality imaging, making it easy for anyone to capture stunning visuals.

Starting from mobile external lenses and evolving into consumer smart optical hardware, APEXEL has consistently deepened its expertise in optics, AI algorithms, and embedded hardware. This IFA appearance not only brings its self‑developed products to the global stage but also aims to exchange ideas with industry partners worldwide and explore more application scenarios for AI optics.

When AI meets optics, it’s not just about stacking specifications – it’s about addressing real user pain points. At the IFA booth in Berlin, dealers, creators, and tech enthusiasts from around the world got hands‑on experience with the two new products, witnessing first‑hand the innovation from a Chinese team. Going forward, APEXEL will continue to refine its products and bring more user‑friendly smart optical hardware to global users.